ARTICLE

The lively atmosphere of the festival is the very ideal of Kirishima Shuzo.

A sweet potato shochu manufacturer growing sweet potato seedlings — a closer look at the unique challenge

The basics and the profound. The world of "koji production" where the potential of shochu is explored.

The first generation: solid and steadfast. The previous generation: creative and resourceful. Three generations weaving the essence of Kirishima Shuzo.

A century of shochu craftsmanship. Discovering a new vista after groping in the dark to develop non-alcoholic products.

The words etched on the label. Behind them stood a family that has been putting their feelings into writing for three generations.

What is the reason behind shochu boom that reflected the times and captivated the era?

Beyond this bold goal lies the future of shochu production.

There are guardians who protects the usual deliciousness.