ARTICLE

そのまつりの賑わいは、霧島酒造の理想そのものだ。

The basics and the profound. The world of "koji production" where the potential of shochu is explored.

The first generation: solid and steadfast. The previous generation: creative and resourceful. Three generations weaving the essence of Kirishima Shuzo.

The words etched on the label. Behind them stood a family that has been putting their feelings into writing for three generations.

What is the reason behind shochu boom that reflected the times and captivated the era?

There are guardians who protects the usual deliciousness.

With mail-order sales without face-to-face contact, the desire deepened to understand customers better.

People have been passionate about sweet potatoes across the ages.

A purple sweet potato developed to help shochu become more widely loved