ARTICLE

The basics and the profound. The world of "koji production" where the potential of shochu is explored.

The first generation: solid and steadfast. The previous generation: creative and resourceful. Three generations weaving the essence of Kirishima Shuzo.

The words etched on the label. Behind them stood a family that has been putting their feelings into writing for three generations.

What is the reason behind shochu boom that reflected the times and captivated the era?

There are guardians who protects the usual deliciousness.

Since mail order is face-to-face, I wanted to understand my customers better.

People have been crazy about sweet potatoes throughout the ages.

Purple sweet potatoes were developed to help Shochu become more widely loved.

A new place for parents, children, and the community.