News
Consumer experience event "MIYAZAKI WAGYU × Japan's Top 'Shochu' Experience – KIRISHIMA Fes" to be held in New York!
January 29, 2026
A consumer experience event where you can enjoy the pairing of Miyazaki beef and Shochu at a great value will be held on Saturday, February 21st, 2026!
KIRISHIMA SHUZO CO., LTD. will hold the "JAPAN Fes" event at "LAVAN MIDTOWN" in New York, USA on Saturday, February 21, 2026, to allow people in the United States to experience the charm of Shochu.(※1)" MIYAZAKI WAGYU × Japan's Top(※2)We will be holding the 'Shochu' Experience - KIRISHIMA Fes.
At this event, we will be offering a set of three drinks and a meal at a special price. In addition to catering for Japanese food such as yakitori and fried chicken, we will also be serving the finest Wagyu beef prepared on the spot by Chef Hiroki Abe, who is loved by celebrities around the world, including Hollywood.(※3)You can also enjoy Miyazaki beef shabu-shabu.
For drinks, we offer two types of sweet potato honkaku shochu, "Kuro Kirishima," which is characterized by its rich sweetness and crisp aftertaste, and "KIRISHIMA No.8," which is characterized by its fresh fruitiness reminiscent of muscat and mandarin oranges, both mixed with carbonated water.
*1 An event-based community that connects the charm of Japan with local people around the world, including the United States and France, through Japanese food.
*2 According to Teikoku Databank
*3 Won the Prime Minister's Award, the highest award, at the National Wagyu Ability Exhibition for four consecutive years.
■Event Overview
| Date and Time | Saturday, February 21, 2026 1st session: 12:00-14:00, 2nd session: 18:00-20:00 (New York time) |
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| place | LAVAN MIDTOWN 641 W 42nd St. New York, NY 10036 Location details here |
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| Capacity | 250 people each time (total 500 people) | |
| How to make a reservation | Advance reservations required on the ticket site The ticket site is Here |
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About JAPAN Fes
It is a food event community centered on Japanese food, held in cities overseas, including the United States (New York, Miami, Texas, etc.) and Paris, France. Through "JAPAN," we value spreading the joy, comfort, and sense of security that is unique to Japanese communities, which are born when participants share the same space, food, and music, to the world. In order to remain a "place you can go to whenever you want," Passion are committed to continuing to hold events, and by 2025 we had held a total of 70 events worldwide.
Chef Profile
Hiroki Abe
Originally from Fukuoka Prefecture, he has been based in New York since 2001. He rose to prominence with his skilled techniques and outstanding showmanship, and was appointed executive chef of En Japanese Brasserie. He has earned a reputation as one of the most sought-after chefs in the world. Currently working as a private chef, he is spreading the wonders of Japanese cuisine, making full use of fresh local ingredients and cutting-edge techniques.
